Week 7

Homework 

Chapter 12 Review

1. What Apple Business Products are used directly for business operations (B2B)? 
2. How would you describe Apple's Product Line?
3. How about their Product Mix? (5 star diagram approach)
4. How many products do you use a day for personal use?
5. How would you describe the Product Life Cycle of your cell Phone?
6. Where in the Product Life Cycle would you put cable TV? 
7. Class Notes Product Life Cycle exercise 
8. How would you say PSU handles its Branding? (SWOT)
9. What are the top 5 Trade Marks of your life? 
10. Prove an example of Psychological Pricing?  
11. Give a Personal Selling example you've experienced?
12. What would you say is the best Sales Promotion you see going right now? 

Home work

• Week 8 Read Chapters 13 and 14
• Chapter 13 all ten "Check Your Progress Questions" Due: Tuesday 11/15
• Chapter 14 all ten "Check Your Progress Questions" Due: Thursday 11/17 
• Completed Business Plan is Due: 11/29 

Read Chapters 11 & 12
T/Chapter 11
Th/Chapter 12
Due Tuesday: Chapter 11 "Check Your Progress" questions 1, 2, 3, 4, 5
Due Thursday: Chapter 12 "Check Your Progress" questions 1, 2, 3, 4,5 6, 7, 8
Tuesday Return Business Plan Rough Draft
Week 7 Class Notes (Located at D2L) bring to class 

Social Trends Discussion Class

1. The Exchange Relationship (Seller + Buyer) = Social Contract Implied Agreements 
2. Value Marketing (creating customer perceived value)  
3. Apply Maslow's Hierarchy to consumer behavior (Building a market strategy)
4. Marketing Concept (Market, Target Market, Total Market)
5. Market Segmentation (Developmental by age)
6. Niche Marketing (Micro-segment, Macro-segment) The Long Tail (from Hits to Niche)  
7. Mega Trends (Aging, Health, Green, Intelligence, Generations) Futurist Movement 
8. Market Mix (Product, Price, Promotion, Distribution, Place)
9. Market Research (Behavioral Economics)
10. Buying Behavior (Decision Making Process)