Use the back of your homework paper for classmates today
Describe your normal digital morning.
How do you, digitally, start your day? What electronic devices do interact with? What websites? Describe your digital path (top 5 site you browse/check).
Using digital media what are you preference?
How do you like to be digitally marketed to?
- Discuss examples Digital Marketing Characteristics
- Addressability (Amazon's cookies)
- Interactivity (active online engagements)
- Accessibility (big data)
- Connectivity (cultivating relationship)
- Control (consumers choice)
- What role will Digital Marketing play in your Business Plan
- Digital Marketing Mix (Product, Distribution, Promotion, Pricing)
- Social media marketing examples
- Content - Context blog marketing
- Mobile marketing
- Digital Consumer Types: Creators, Conversationalists, Critics, Collectors, Joiners, Spectators, Inactives
Online fraud
Online identity
Next class Chapter 14
Next class Chapter 14
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